EPISODE #118
#118 The SDR DiscoCall Show – James (SayWhatSales) Buckley
Host: Neil Bhuiyan | Guest: James “Saywhatsales” Buckley – Host of the Sell Better Daily Sales Show | Public Speaker
Listen & Watch
Release: Tue 9th Sept @ 08:00 AM UK GMT
Summary
In this episode of the SDR DiscoCall Show, host Neil Bhuiyan welcomes James “Saywhatsales” Buckley, host of the Sell Better Daily Sales Show and public speaker. They discuss James’s journey in sales, the evolution of content creation, and the challenges of engaging audiences on platforms like LinkedIn. The conversation dives into authenticity, algorithm shifts, relationship building, and how sales and marketing can truly align. James shares practical tips for overcoming fear in content creation, reframing budget conversations, and mastering discovery questions. This is a grounded, honest look at sales in 2025.
Key Takeaways
- Sales development remains the foundation of tech sales success
- Content creation fuels personal branding and credibility
- Authenticity resonates more than polished perfection
- Engagement strategies drive reach and opportunities
- LinkedIn’s algorithm rewards relevance and interaction
- AI is now analyzing video content for context and engagement
- Follower counts don’t equal revenue
- Sales and marketing alignment is essential
- Discovery is continuous — not just one call
- Recognition and appreciation strengthen relationships
Chapters & Timestamps
- 00:00 – Introduction to the SDR Disco Call Show
- 00:58 – Meet James Buckley: Sales Insights and Journey
- 02:13 – James Buckley’s Sales Experience and Evolution
- 04:40 – Reflecting on Personal Growth and Health Journey
- 07:39 – Controversial Topics in Sales and Social Media
- 09:04 – LinkedIn Algorithm Changes and Content Visibility
- 12:05 – The Role of Ghostwriting in Content Creation
- 15:34 – Understanding Goals in Content Creation
- 18:33 – The Importance of Engagement and Relationships
- 21:58 – Life as an Algorithm: Attracting Like-Minded People
- 24:57 – Value in Sales: Teaching Without Selling
- 28:20 – Content as a Pathway to Connection and Sales
- 29:32 – The Power of Content in Sales
- 31:59 – Building Confidence in Content Creation
- 35:24 – Overcoming the Fear of Imperfection
- 38:10 – The Role of Marketing in Sales Content
- 40:53 – Aligning Sales and Marketing for Success
- 48:52 – Bridging Sales and Marketing
- 51:09 – The Importance of Discovery in Sales
- 53:36 – Navigating Budget Conversations
- 57:29 – The Balance of Pipeline and Forecast
- 01:02:13 – The Continuous Nature of Discovery
- 01:03:57 – Giving Flowers: A Generational Perspective
Soundbites
“We all learn by doing.”
“You are your own problem.”
“You were made for it.”
Guest Links
- LinkedIn: https://www.linkedin.com/in/jamessaywhatsalesbuckley/
- Sell Better: https://sellbetter.xyz/
Resources from James
Listen to the podcast episode
..or watch the VidCast version of this episode on YouTube